Search Engine Optimisation Basics
Do you want to get more targeted traffic to your e-commerce website? It is important to rank high in the search engines for the success of your business and search engine optimisation or SEO strategies are the way you can achieve this for your site. However, it is imperative that you understand the ranking factors that matter now to ensure you are up to date with current procedures. Here are some SEO tips you can follow to help you improve your search engine rankings and generate more traffic.
The starting point for your e-commerce business is to do your research and this specifically means researching keywords relating to your market sector. This helps you to understand your target audience and what they are looking for. In addition, you can find out how easy it is to compete for certain keyword phrases and this enables you to attract potential buyers to your site by providing relevant content that is based on their needs and desires.
Providing Relevant Content
Google now sees site content as an important ranking factor as this enables them to serve up the results that are most relevant to their search customers. As you will have done your keyword research, you can then start to provide content that is helpful to people visiting your site. The content should be engaging, and longer articles tend to rank better, so if you can keep people on your site this will signal to Google that your website has relevance.
The structure of your site is important from an SEO point view as it will help search engines to understand what your site is about. This means using keywords in your titles and within your content, although this should be done in a natural way and not be overdone. Keywords normally have other phrases that are related to them which you can put into your content. The aim is to provide good user experience whilst ensuring Google can easily identify the main points of your content.
Site Structure And Speed
The way your site is set up can help your on-site SEO and this includes internal linking whereby you link to other relevant content on your site. This can help to ensure that website visitors can find other valuable information on your site and provide a greater chance of producing sales. Internal linking is another ranking factor as well as being good for user experience. In addition, you should ensure your e-commerce site is optimised to be viewed on all types of devices and that is loads quickly.
As well as internal links on your e-commerce site, you can build external links to your website that can give you greater authority in your marketplace. This can mean reaching out to other relevant sites by email to ask them to link out to you. If you do this in the right way you can hopefully get the right response to your requests. In addition, you can partner with influencers in your niche by building relationships with them. Guest posting can be one way to do this and over time you should be able to build some quality links back to your site.
Social Media Integration
Social media is an important area for your e-commerce business as it exposes you to new audiences. It also gives you the opportunity to get people back to your website. If people are sharing your content on social media platforms this can be seen as a signal to the search engines that you have relevance in your niche.
If you follow these SEO tips for your e-commerce site, you should improve your search engine rankings and drive more targeted traffic to your website.